MDIA 572: ICR Proseminar II
Addresses central problems in communication/s research, including the individual as a communicating system, symbolic processes, analysis of messages, psycholinguistics, and language as social behavior.
Addresses central problems in communication/s research, including the individual as a communicating system, symbolic processes, analysis of messages, psycholinguistics, and language as social behavior.
This introductory course systematically examines a wide range of topics related to the proliferation and use of digital media in a networked world, including psychology, social relationships, culture, economics, politics, and philosophy.
In this course, students learn the basics of brand identity and brand strategy, with a focus on advertising concepts, design, content, implementation, and analysis.
This course consists of an examination of major concepts in behavioral neuroscience. Topics may include: molecular bases of neuron function, neurotransmitter systems, sensory and motor systems, neural bases of learning, memory, and motivated behavior.
Introduction to concepts, theory, and research within cognitive psychology. Topics may include: pattern recognition, attention, memory, language, reasoning and problem solving.
In this course, students develop expertise in writing for informative, persuasive, and advertising media, writing for business communication, and academic writing in media and communication scholarship.